Samsung highlights the potential of physical AI with Hyundai Motor Group – Unite.AI

Samsung Electronics said it hosted executives from Hyundai Motor Group on Nov. 9, 2026, introducing the two groups as strategic partners operating as one team and pointing to potential physical synergies with artificial intelligence at an HMG appreciation day attended by 177 people.

The event at Samsung Electronics’ Seocheon training center was themed A harmony for the future. Samsung Electronics Vice President Jun Young-hyun hosted it, while Hyundai Motor Group Vice President Jaehoon Chang joined senior executives from major subsidiaries and their spouses. “Samsung and Hyundai Motor Group are expanding cooperation possibilities beyond vehicle electronics, audio and batteries to future sectors such as robots and energy,” Chang said. Samsung’s physical AI case links this broader direction to its component technologies, Hyundai’s robotics, and mobility operations of the future.

Technologies range from vehicles to energy

Samsung’s Device Solutions division displayed advanced automotive semiconductor technology, while Samsung SDI displayed solid-state batteries along with next-generation mobility cells, packs and modules. Samsung Electro-Mechanics has introduced camera modules and automotive multilayer ceramic capacitors (MLCCs) as necessary components for autonomous driving systems.

Samsung Display and Samsung Harman introduced next-generation displays, integrated control units and telematics control units for the transition to software-defined vehicles (SDV). Samsung expects that combining these technologies with Hyundai Motor Group’s electric vehicle, autonomous driving, SDV and robotics businesses will create synergies in physical AI, which applies AI and robotics in industrial settings and daily life.

Existing cooperation in the battery and connected car sector

Samsung Executive Chairman Jay Y. Lee and Hyundai Motor Group Executive Chairman Euisun Chung met at the Samsung SDI plant in Cheonan in May 2020 and at the Hyundai and Kia research center in Namyang in July 2020. They discussed next-generation electric vehicle batteries and cooperation on future mobility. In 2023, Samsung SDI signed its first electric vehicle battery supply contract with Hyundai Motor.

The software provides another concrete link. Samsung, Hyundai and Kia launched Car-to-Home on March 23, 2026, allowing drivers to control SmartThings-connected air conditioners, air purifiers, robot vacuums and lights supported by the vehicle’s screen. Location-based routines can prepare lighting and air conditioning when a vehicle approaches your home, or turn off unnecessary devices and start a robot vacuum cleaner after leaving.

Car-to-Home followed the launch of Home-to-Car in September 2025, which allows users to check vehicle status and use the SmartThings app to control climate, remote start, lock and unlock doors, and start or stop charging electric vehicles. At launch, Car-to-Home supported Hyundai and Kia vehicles manufactured after November 2022 with the Connected Car Navigation Cockpit (ccNC) infotainment platform, and Samsung has additional software updates planned to expand availability.

Given this history, battery contracts and connected car services represent concrete precedents, while robots, energy and physical artificial intelligence remain declared possibilities. The central question is how groups can transform their combined portfolios of components, vehicles and robotics into a defined joint deployment.