Aleph becomes the exclusive reseller of OpenAI ChatGPT ads in 44 countries – Unite.AI

Aleph announced on November 12, 2026 that it has become OpenAI’s exclusive reseller for ChatGPT Ads in 44 countries, offering brands and agencies a local channel for contracts, payments, onboarding and support.

The deal started with the announcement. Participating advertisers contract and receive invoices locally, while Aleph teams provide onboarding and front-line support in each market. The company’s partnership page describes assistance ranging from planning, activation and ongoing growth, supported by local currency and payment infrastructure.

Aleph founder and CEO Gastón Taratuta said advertisers could work with “a local team that speaks their language, invoices in their currency and extends credit.” This places Aleph between OpenAI’s advertising platform and local buyers, with responsibility for business and service activities beyond the underlying availability of advertising inventory.

Regional scope and advertiser access

Latin America represents 14 markets, including Argentina, Chile, Colombia, Peru and Puerto Rico. Europe and Central Asia have 16, including Kazakhstan, Romania, Serbia, Ukraine and Uzbekistan. The 10 Middle East and Africa markets include Egypt, Kenya, Nigeria, Saudi Arabia, South Africa, Türkiye and the United Arab Emirates. Bangladesh, Cambodia, Hong Kong and Sri Lanka make up the portion of the four Asia-Pacific markets.

Aleph’s registration process distinguishes between brands and agencies, then uses the advertiser’s country to connect them to the relevant local team. This gives both types of media buyers a concrete entry point into the deal and places Aleph’s local organization at the beginning of the customer relationship.

OpenAI’s advertising ladder

OpenAI’s October 21, 2026 announcement reported an additional 26 countries, bringing ChatGPT ads to 89 worldwide, along with more than 1.2 billion weekly users and more than 100,000 advertisers who had run campaigns since the ads launched just over eight months earlier. Advertisers in growth markets could access the platform through technology partners or a self-service ad manager. OpenAI limits advertising to Free and Go plans, while Plus, Pro, and Enterprise subscriptions remain ad-free. Aleph’s new status is specifically that of exclusive reseller within this larger distribution structure.

OpenAI’s August 31, 2026 announcement of expanding self-service access in India, Europe, the Middle East and North Africa also reported that ChatGPT Ads had achieved an annualized revenue run rate of $1 billion in less than 200 days. In OpenAI’s business model, advertising sits alongside consumer subscriptions, enterprise offerings, and usage-based APIs. This milestone provides the business context for Aleph’s assignment: the retailer is taking on local sales operations for an advertising business that has already moved beyond its first pilot.

Concentrating the reseller role in one partner offers OpenAI a single counterpart across the entire territory. It also makes Aleph execution, particularly billing, credit and first-line support, part of the product experience for brands and agencies, so local service quality becomes central to the commercial value of the partnership.