RoboBusiness changes name to Robotics Summit & Expo West

Arrowfly, an award-winning B2B media and marketing company, today announced that RoboBusiness, the robotics industry’s leading event for the past 20 years, will be rebranded as Robotics Summit & Expo West, a conference and exposition dedicated to the design, implementation and scaling of commercial and enterprise robots. The first event under the new name will be held in October 2027 in Santa Clara, California.

The times reflect how the industry has matured. Many robotics companies have moved beyond the prototype stage, shipping real products to factories, warehouses and other sites. The questions that define their work are no longer just technical. They cover design for manufacturing, bringing products to market, implementation, managing growing fleets, and providing service and support. Robotics Summit & Expo West will help industry professionals meet the growing demand for intelligent systems across all industries.

“The robotics industry has matured, and with it, more difficult problems have grown,” said Steve Crowe, executive director of The robot report and chair of the Robotics Summit. “For 20 years, RoboBusiness has brought this community together. Robotics Summit & Expo West will serve that community by sharing lessons from industry leaders on how to go from a pilot that works to a product deployed across multiple sites and building a business that can support it.”

Robotics Summit & Expo West is organized around the questions that define the post-prototype phase of a robotics company:

Large-scale deployment: What changes when a robot moves from a controlled pilot to multiple live sites, including integration, fleet management, remote monitoring and autonomous operations in increasingly unstructured environments.

Go-to-market and commercial strategy: How robotics companies are responding to market demand and structuring pricing, sales and channel strategies for products that combine hardware, software and services.

Field data and product decisions: How real-world performance data feeds back into product iteration and AI model evolution. Ongoing service and support, whether directly or through partners, is also critical to demonstrating a return on investment.

Investments and growth: How investors value robotics companies and how founding teams can create companies that last.

The conference program includes keynotes with industry and thought leaders, sessions focusing on the latest technical and business topics, in-depth panel discussions and a curated exhibition area. Attendees will be able to learn from the founders, operators and investors who are shaping the future of robotics.

A mission. Two conversations

The rebranding clarifies Arrowfly’s portfolio of robotics events. Robotics Summit & Expo Boston (June 2-3, 2027, John B. Hynes Convention Center), the East Coast’s flagship trade show, focuses on the key technical and engineering challenges of building robotic systems. Robotics Summit & Expo West focuses on scaling the product and the company behind it. Together, the two events cover the entire lifecycle of designing, building and bringing to market a robotic product.

“Deployment doesn’t end the development process. It changes who asks the questions,” said Amanda Buehner, senior vice president of sales and strategy, engineering at Arrowfly. “The engineer designing a new mobile robot and the operations leader managing robots in a warehouse network are both essential to this industry. They need different conversations. That’s what the Robotics Summit line-up offers now.”

Robotics hardware, software and solutions providers looking to reach engineers, product leaders and executives scaling robotics can learn about sponsorship and exposure opportunities by contacting Arrowfly’s robotics team.

About Arrowfly

Arrowfly is a live and digital B2B destination serving professionals in the engineering, healthcare, food, retail and hospitality industries. Through more than 40 brands, the company delivers trusted journalism, original content, live and digital events, video and demand generation programs to decision makers shaping their industries. Thanks to Clara technology, Arrowfly’s proprietary performance platform, partners gain real-time visibility into audience engagement, lead quality and campaign ROI. The company is underpinned by an established reputation for editorial independence and credibility in the markets in which it operates. For more information, visit www.arrowfly.com.

Contact with the media
Annie Wissner
Vice President of Marketing, Arrowfly
[email protected]