Dynamic Creatures partners with Sixth Wall Studio to bring Hasbro characters to life with robots

Dynamic Creatures said today that it has partnered with Sixth Wall Studio, an artificial intelligence studio launched by Hasbro in June 2026. The collaborators intend to bring Hasbro characters to life through interactive robots.

The company will combine its mobile and expressive robots with the creation and alignment of Sixth Wall characters. The goal is to create characters who can welcome guests, share adventures with them and remember them when they return to theme parks, resorts and other entertainment and hospitality venues.

“Today CharacterOS is focused on voice and Dynamic Creatures is focused on physical embodiment,” said Marc Theermann, co-founder and CEO of Dynamic Creatures The robot report. “Together, the partners will work to transform bits and bytes into actual personalities over time. One area of ​​research is turning responses into meaningful expressions.”

Through the partnership, Sixth Wall Studio will extend its CharacterOS platform and behavioral licensing framework to physical experiences. It will support how characters speak, behave, and stay true to their established personalities and stories.

Dynamic Creatures said its robots will give that intelligence a physical presence. The company connects a character’s conversation and personality with expressive movements, glances, gestures, reactions and more.

“Bringing a character to life means preserving the personality, voice and story that fans love, while opening up new ways to interact,” said Roberta Thomson, CEO of Sixth Wall Studio. “Our partnership with Dynamic Creatures brings this ambition into the physical world. We imagine characters who can share an adventure with you feeling unmistakably authentic from the first greeting.”

The partners plan to use robots to provide better guest experiences

Together, the companies imagine encounters that become part of an ongoing story. A character at a resort might welcome a guest, send him on a quest, and, during a subsequent encounter, ask how the adventure went.

“One use case we are exploring is for a guest to show the robot their admission ticket,” Theerman said. “This would allow the robot to identify the guest and provide personalized experiences such as restaurant recommendations or queue-skipping tips.”

In addition to theme parks and resorts, the partners envision applications in hotels, cruise ships, commercial destinations and other immersive environments. Memory-enabled experiences would be developed based on guest choice and clearly defined permissions, with deployment details set for each location and use case. Sixth Wall’s initial applications would align with its focus on audiences ages 13 and up.

“Safety is a central pillar for both Dynamic Creatures and Hasbro,” Theerman said. “For Hasbro, it’s about safe interactions, and for Dynamic Creatures, it’s about physical safety of the robot. One way to ensure this today is to have a human in the loop. Over time, more autonomy features will be introduced and the human supervisor will move from teleoperation to telemonitoring.”

Dynamic Creatures has had a busy few months since emerging from stealth

Dynamic Creatures emerged in stealth mode in September 2026 and is developing fully customized robots and character experiences built on existing robotic platforms. As the official hospitality and entertainment partner of Boston Dynamics, the Cambridge, Massachusetts-based company combines advanced mobility with character design and real-time interaction for guest environments.

Its SnowJay robotic AI platform coordinates perception, movement and behavior, bringing together conversation, memory, facial expressions and animatronics. The company recently launched Hugo, its first robot with living characters. The robot works with SnowJay and has 43 actuators.

“For generations, people have formed strong bonds with fictional characters. Now these characters can share our physical world and respond to us as individuals,” said Marc Theermann, co-founder and CEO of Dynamic Creatures. “Sixth Wall brings character intelligence and creative structure. We bring physical expression and presence. Together, we want to make meeting a favorite character feel like the beginning of an ongoing relationship.”